The breakout Tennessee country music vocalist has independently built a robust, devoted fan base of over three million subscribers on his social platforms through releasing songs directly to fans on his personal channels, which eventually lead to mainstream chart success, topping the US Billboard album charts.
With songs detailing his childhood and the hard time he had growing up, "from bullying to being broke to child abuse" at the hands of his stepfather, and the discrimination he faced because of the colour of his skin.